The TV business is going through a substantial conceptual change that requires creativity. Competing with VOD offers, the operators are looking for new options to capture the subscribers’ interest. In this context, we find a renewing proposal: Next Generation TV (NGTV), which provides a superior, future-proof entertainment experience.
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To understand how AndroidTV gives its first steps in this innovative service, we need to understand a little better the technological impact that the mobile industry has to bring to this business.
Far from being a strange device to carry on, mobile has invaded our daily lives. According to the GSMA, the global mobile penetration data reaches 66.53% of people having devices worldwide. During the last years, the usage of mobile technology continues to increase, reaching use time of at least 5 hours per day. In this context, the growth of applications that offer a variety of utilities such as messaging, social media, gaming, video, and music streaming, as well as online e-commerce or financial education, opens the doors for AndroidTV.
So what is AndroidTV? Intraway has integrated TiVo’s Next-Gen Platform, which provides several innovative advantages to managed Android TV devices: It brings a full suite of IPTV services, including IP Linear, IPVOD, Restart, Catch-Up, and Network DVR (nDVR).
Related with user experience, hyper-personalized predictions based on time or day, result search recommendations based on user’s viewing patterns increase engagement. Users save time searching and more time watching. For example, children’s content might be recommended in the afternoon and programming for parents in the evening.
In terms of functionality, this technology integrates the Android interface specifically optimized for TV. The user has access to the app store and can operate the games & apps directly from the SmartTV screen. For example, users can connect a joystick via Bluetooth and enjoy playing games with a better resolution, having a console experience in just a few minutes. They can also cast their favorite YouTube channels on the screen, to name a few.
It also incorporates conversational voice control through Google Assistant so that you can send voice commands such us louder/softer volume. Additionally, it also includes ChromeCast functionality natively, so users don’t need any other device to connect to their Smart TVs, making the video casting experience even simpler.
The capability to record content with the DVR feature gives more flexibility for users that needs to view particular content at a specific time.
As we can see, this new service model gives an important step by taking a presence in the mobile market and provides many useful features that adapt to different targets.
Some essential points that need to be poolish to improve the whole experience are related to the availability of relevant apps and social media, such as Google Chrome, Spotify, or Instagram. Yet, taking into account that this is the first approach, it definitively covers many scenarios, and we are sure there is more to discover!
Most telcos have millions of clients spread across different countries. AI is the way to go for companies to provide dependable customer service. Learn how to Leverage AI for Better Customer Service.
Source: https://www.intraway.com/blog/AndroidTV-Next-Generation-Tech
